A history on Dior now on the V & A

Updated: Feb 1, 2019

"Christian Dior: Designer of Dreams".

Dior has always made me feel a certain way. The exquisiteness of the brand is one of the reasons I was drawn into fashion. There is something about the clothes that Dior makes that screams femininity with dream-like fabrics. When you look at Dior garments closely you can see there is a story to tell, there is passion, and most importantly there is artistry and love. When you look at your clothes and I mean really look at them you can tell and even feel what is made with love and what isn’t by examining the details. Dior is all about details since 1946.

Christian Dior came from a wealthy family and they had hoped Christian would grow up to be a diplomat but the future designer was more interested in art and wished to be involved in it. Dior thought he could possibly be an architect but as fate would have it he ended up working for fashion designer Robert Piguet. During that time Dior would fortify friendships with Picasso and Pierre Balmain. Dior revived soft contours, and refreshingly feminine silhouettes. It is known that Dior saved Paris with his “new look”, and at the same time he revolutionized fashion and haute couture.

Wednesday (January 30), London's V&A has opened an exhibition. According to the V & A website this exhibit will have major impact, “spanning 1947 to the present day, this exhibition will trace the history and impact of one of the 20th century’s most influential couturiers, exploring the enduring influence of the fashion house, and Dior’s relationship with Britain.”

The main mission for the French fashion house’s creative director Maria Grazia Chiuri has been bringing the rich heritage of fashion giant Dior into the future, Chiuri specified this at the opening of Christian Dior: Designer of Dreams.The exhibition takes a close look at the history of the luxury brand Dior founded in 1946 and which remains the epitome of haute couture.

Dior passed away in 1957, age 52. Living a legacy that would lasts decades. A young and up and coming Yves Saint Laurent took over and was followed by successive creative directors Marc Bohan, Gianfranco Ferre, John Galliano, Raf Simons and Maria Grazia Chiuri, who has been creative director sinc 2016.

Personally I enjoy what the first female creative director has done, the luxury house’s decision to choose Chiuri was on account of connecting with younger consumers to boost sales since the hit of the global luxury spending downturn and growing appetite for smaller and more local brands. Chiuri has done a terrific job maintaining Dior’s legacy yet moving forward with what young women like us want.

The Italian, who joined from Valentino, said she believed creativity to be genderless but added that being a good communicator with other women had helped her. In this day and age we millennials can identify with that more than whatever John Galliano did from the 90’s to 2010.

"Many people don't know that there was many designers inside Dior. So I think that we have to respect the heritage but at the same time we have to move this heritage in the future. So I look around, I take a lot of inspiration but at the same time my idea is to make these elements contemporary, for modern women, for contemporary women that has a different style of life and different relationship with fashion.Probably I have more a conversation with other women. I don't want to impose my point of view. I think that clothes are very important because of our relationship with the body. I know that the body changes. And so you have to find a way that this relationship is very personal because we are all different," said Chiuri.

Dior's love of Britain, where he staged several fashion shows is also explored in the exhibition, which is based on a previous Paris House of Dior display. In all more than 500 items, the legacy of the late couturier and his six successors are on display at the Victoria & Albert Museum from Feb. 2.

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